Dealers are looking for ways to enhance the customer experience in their shops. One way to do that, is to be prepared for the consumers that are walking through your door. We hit the streets and came back with the top three questions dealers get asked by consumers.


How much will this cost?

Often times, consumers go into shops without doing much research—so there might not be a set budget. The #1 thing consumers will ask will be about pricing. Since they will usually lead with this question, it will help determine what their budget is, if it’s flexible, and help you understand exactly what they’re looking for.

You can guide the conversation by explaining how most lines are built in a good, better, best strategy to give consumers a wide range of options for whatever budget they have.

Also note that when consumers are asking about cost, they want to know total cost—a system + labor. Surely, you can break it down further, but giving them an “installed” price would be more upfront and might even guarantee your shop the build!


Can you show me a demo? 

Customers don’t just want to know about products, they want to experience them—there’s nothing better than feeling the music.

Our Phoenix Gold in-store display is designed for our dealers to have complete control of the listening environment in a way that fully conveys the Phoenix Gold experience. The display comes with one of two product package options, with either our Elite, Ti, & SX series or our Ti, SX, & RX series on display.

Another great option, is to take advantage of our dealer demo car program, which is also designed to help shops sell the Phoenix Gold experience. This is fully customizable program that can be catered to many different builds. If you’re interested in our in-store display or demo car programs, please contact us at info@phoenixgold.com.

What's offered in the warranty? 

Manufacturer warranties can completely set products apart in this industry. Here’s the scoop on the Phoenix Gold warranty:

  • Amplifiers: (Each of the following equals one year of warranty coverage not to exceed 3 years)
    • Purchased from authorized PG dealer
    • Professionally installed by authorized PG dealer
    • Installed with Stinger accessories (amp kit or power wire, RCA, fuse holder)
  • Speakers and Subwoofers: One year from date of purchase
  • Integrated Series: Three years from date of purchase
  • Service Warranty: (90) days from repair date
  • Refurbished Units: (90) days from date of purchase